Digitizing a family company
For almost seventy years Gassan Diamonds is renowned in the diamond and jewellery industry. With shops in places from London to Singapore the originally Amsterdam based company is an international player. To go with modern times Gassan Diamonds wanted to make an important step: enter the online world.
Whenever Gassan Diamonds opens a new store, they know exactly what to do. The best store locations, a sophisticated interior design and an exceptional service: which has been their approach for decades. But how do you transfer a strong offline brand to the online world? At Atabix we are very fond of projects like these. This is what we call 'Together in business online'.
Gassan Diamonds greatest ambition soon became clear to us: to create a international user-friendly webshop where customization and service comes first. In short: a visitor online should have the same shopping experience as customers have in the regular Gassan stores. That was our starting point.