The intelligent system
Every online customer leaves traces of information, valuable information. Picture somebody looking for a composition made by the same composer, or someone who listens to the same specific orchestra time and time again. All this information will be used in our algorithms to serve the visitor as well as possible.
The system also takes in to account the different styles within classical music. If a person likes to listen to Mozart, he or she will probably also appreciate Stravinsky, but will not have much interest in Sati. This analyzed and linked knowledge will make sure that the visitor is provided with the right merchandize, with a positive sales outcome to show for it.
Data is not just stored, but can also be very useful. And that doesn’t end with data of your own online environment. With the use of big data, actions elsewhere on the web can be used. If somebody has viewed a recital of Chopin on YouTube, or googled the composer, that can be registered. At the next visit to Primephonic, Chopins Etudes will appear as a prominent recommendation. This is called online profiling: the customer is served promptly before a search is started.